Campbell's - Cancel with Campbell's
Spec Work
In a society that praises socializing, it’s easy to get caught up in the pressure to participate and burn yourself out. But what if there was a way to opt out and cancel unwanted plans without remorse? Listening to yourself has never been easier with the instigation of Campbell's soup.
01 VIRTUAL ART EXHIBIT
Campbell’s is the only soup with a voice in the art world. So, we are bringing Campbell's VR art gallery to everyone at home who's successfully canceled their plans. A walk-through experience that allows you to view the iconic cans and take a dive into the soupy goodness.
02 PLAY HOOKY
Campbell’s knows making soup isn’t rocket science but they know that getting out of plans can be. That’s why every can of soup will give instructions on how to play hooky and really seal the deal on getting out of your obligations. You’re covered with Campbell’s.
03 EXCUSE GENERATOR
It’s hard coming up with excuses to cancel. Campbell’s will keep you creative with their AI excuse generator. By downloading the Campbell’s app, your phone will now have a keyboard of prewritten excuses. Pick whichever seems most fitting for the occasion and in one click you’ve canceled with Campbell’s.
04 THE SOUND OF SOUP
With Campbell's limited edition records your night at home is enhanced through playlists inspired by the theme of soup to add even more flavor to your favorite nights. For an original and inspiring night in your room, put on - Chicken Noodle: Stir the Soul.
