Agency: RPA
The Ask: Develop a new theme/big idea to build on the success of past NHD campaigns that can create awareness for National Horchata Day
Insight: Cravings aren’t about hunger – they’re built on emotion and forged out of memories and nostalgia. That’s why so many of our cravings reflect our heritage and culture.
Out-of-Home
Placements: bus shelters, campus/universities, rideshare, gym, office buildings
Dodger Stadium signage LED ribbon & DodgerVision board
Digital Ads + Companion banners (Spotify, Pandora, Fandom, social & web)
